12
Franchise New Zealand Summer 2025 Year 33 Issue 04
Auckland-based ERA Group franchisee Greg Lim remembers his previous
roles in sales and marketing. He struggled to quantify any personal
impact he was having on a company’s performance. “It could be all a
little vague,” he recalls.
“I would often get stale after working from the same desk for two or
three years and started looking for the next thing.”
This all changed when Greg purchased his ERA Group franchise, almost
30 years ago.
Today, he is kept stimulated and motivated, while earning a solid
income and making a tangible difference to his clients. This is no ‘one
man band’, however, as a Greg has large ‘collegial support network’ to
draw upon, while he enjoys working for a diverse range of clients from
across a variety of industries.
Before ERA Group, Greg felt like a small cog in a big wheel. Now, work is
more meaningful, he says. He enjoys being able to measure the impact
of his own work on a client’s performance and has been able to develop
his project management skills, collaborating with, and learning from,
many colleagues.
Not surprisingly, ERA Group
attracts a broad range of business
professionals, from sales
and marketing specialists to
accountants, project managers,
engineers and more, specialising
in business strategy and cost
management. “As for clients,
there’s a huge range of companies
that use us, across all economic
climates,” explains Greg.
“In good economic times, it’s more
about growing profits. In slow
times, companies are keen to get
us involved to save money. There’s huge motivation out there right now
for companies to use us.”
More resources, brighter future
Training, support and deep resources are what the ERA Group is all
about. “The training and support address all your needs, ranging from
cybersecurity through to advice on how to sell your practice,”
explains Greg.
As a sales and project lead, he’s especially grateful for the sales support
he receives and particularly enjoys delving into expense categories,
working across different industries. Recent experience in reducing costs
across work injury claims management is another ‘learning curve’ he
plans to develop as a service offering.
There are opportunities beyond New Zealand, too. ERA Group is now
recruiting franchisees
across Asia, opening up
learning opportunities for
franchisees here across
numerous sectors.
So, whether you’re
wanting to specialise
in one sector, or have a
broader focus, ERA Group
ticks all the boxes.
ERA Group
nz.eragroup.com
Contact
David Rounsevell
0061 871 234 078
0061 413 195 190
Email via: enquiries@edenexchange.com
Advertiser Info
Greg Lim, ERA Group
Corporate management job getting
you nowhere? Be your own boss with
ERA Group.
TIME TO
BREAK FREE
Opportunity: Business & Commercial