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Franchise New Zealand Summer 2025 Year 33 Issue 04
As we look to 2025, how can franchisors not just survive but thrive in this
evolving landscape? The reality is that we are in a generation of immense
change and one in which uncertainty has become a norm. Many challenges
for franchising (and conventional businesses) will continue. However,
franchisors have additional challenges due to the nature of the franchise
relationship – most particularly when it comes to managing change.
As we think about rounding out 2024, the following are five key strategies
to help you and your franchise thrive in 2025 and beyond. These are
suggestions to build stronger relationships and foundations for the short,
medium and long-term future.
1. Hear the voices of your franchisees. Satisfied franchisees help
build a system while dissatisfied franchisees can destroy one. Put
franchisee feedback at the centre of your franchise system planning
by undertaking an independent Franchisee Satisfaction Survey. Know
how franchisees feel, what they value and want in place to build
bigger more productive businesses.
2. Modernise and impress with updated franchise manuals. Make sure
your manuals reflect new process, brand and regulatory requirements
– and provide value for franchisees and their staff. Impress with
visual aids, step-by-step guides, and real-life examples to ensure
manuals are user-friendly and engaging.
3. Invest in your franchise leadership team. Undertake Franchise
Executive Training to keep your team, your business and yourself on-
point with specialist franchise system management practices and the
many Field Management dimensions.
4. Hold franchisee business planning workshops. Having clear goals,
plans and actions is key. Therefore now, more than ever, Franchisee
Business Planning, needs to be at the centre of the franchise
relationship. Specialised business planning workshops can introduce
or enhance franchisee planning, driving alignment and growth.
5. Lay the groundwork with a comprehensive system review. A
comprehensive Franchise Review, pioneered and conducted
by Franchize Consultants, looks at performance, structure and
management of a franchise system, including both franchisor
and franchisee perspectives. The objective is to identify impactful
changes to improve long-term results for all stakeholders. We suggest
companies undertake a Franchise System Review of this nature
every 5-7 years.
In an environment like this, we also suggest all franchisors should be
building and fostering more franchisee communication and collaboration
into their models – thinking about Franchise Advisory Councils and
other collaborative structures. Now is also an important time to be active
members of the Franchise Association of New Zealand – maintaining
adherence to the Code of Practice and Ethics, attending events and
aspiring towards success at the Westpac New Zealand Franchise Awards.
Final thoughts
By embracing these five strategies, franchisors can build resilient
systems enabling them to thrive not just in 2025, but well into the future.
Franchize Consultants has been
providing small, medium and
multi-national sized businesses
with franchising structure,
strategy and improvement advice
for 35 years. It is six-time winner
of the Westpac New Zealand
Franchise Awards Service
Provider of the Year.
Get the right advice. Talk first with New Zealand’s
longest established, largest and most award
winning team. Work with a company engaged on
major projects with many of the biggest and best
emerging names in the franchise sector.
Call Dr Callum Floyd 09 523 3858 or email
callum@franchize.co.nz www.franchize.co.nz
Brilliant Commercial Cleaners
Six times winner
‘Service Provider of the Year’
Westpac New Zealand
Franchise Awards
Thinking of
franchising
or licensing
a business?
Improving an existing
network?
Get award
winning help
at every step
Training for franchisors
Essential Training for Field Managers
Field Visit Foundations 7 & 8 May – Online
Improving Franchisee Performance 14 & 15 May - Online
Franchise Business Planning 4 & 5 June - Online
For Franchising Leaders
Managing a Franchise System 17 & 18 June – In Auckland
In 2024, franchisors and franchisees
have navigated challenging waters,
battling economic uncertainty and
rapid technological change.
Franchise Management
FIVE TO THRIVE
AND BEYOND
FOR 2025
‘
’
Franchize Consultants
www.franchize.co.nz
Contact
Dr Callum Floyd
09 523 3858
021 669 519
callum@franchize.co.nz
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