BEYOND
EXPECTATIONS
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Winter 2025 Year 34 Issue 02 $8.95
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Reggie Smith is reaching great heights with
CrestClean. As a franchisee in Hawke’s Bay,
he’s built a profitable business while enjoying
a great lifestyle along the way.
A better pace of life and plenty of local recreation
are available to CrestClean franchisees operating
successful businesses in the regions. With lower
living costs and more affordable housing, now
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PUTTING PEOPLE in BUSINESS
Thanks to our unique geographical location, New Zealand was the first
country in the world to celebrate the inaugural World Franchise Day on
June 11 this year, with many in the franchise sector taking the time that
day to give a special shout out to their teams and suppliers.
At a World Franchise Day event held in Auckland the Hon Chris Penk,
Minister for Small Business and Manufacturing acknowledged the
significant economic and employment contributions of the franchise
sector in New Zealand, highlighting the $47.2 billion sector’s vital role
in the country’s economy – providing jobs and supporting livelihoods
across the regions.
Franchising is a substantial part of the New Zealand business
landscape – but it represents a lot more than the financial successes
it brings to New Zealand’s 550+ franchisors and their 30,000 locally
based franchisees across the country. Buying a franchise can bring
unexpected benefits – from help getting your business started,
through support of your ongoing business goals and the lifestyle
rewards that you may only have dreamed about previously.
In our cover story this issue we ask three women from franchised
businesses in different industries to share how their experiences as
franchisees have elevated their lives beyond their expectations. If
you are thinking about buying a business, we explain how to tell the
difference between good and bad reasons to make that decision (page
21) and on page 24 you can find ten reasons why buying a franchise
makes good financial sense.
We are also delighted to introduce and profile four brand new
franchise opportunities developed right here in New Zealand. If you
are thinking of franchising your business, be sure to read Dr Callum
Floyd’s article (page 56) on the five foundational pillars to ensure
your business is prepared for long-term success before adopting the
franchise model for growth.
Following recent media scrutiny, we explore the legal considerations
and best practices to follow if you are looking at buying a franchise
that offers a guaranteed income (page 36), and Dr Jan Timms identifies
the key factors of world-class franchise systems and how potential
franchisees can learn to
recognise those signs before they
commit to buying a franchise
(page 42).
We hope you enjoy reading the
winter issue of Franchise New
Zealand – stay safe and warm
until spring arrives … and shhh…
in our next issue we’ll
be springing a surprise with a
fresh new look and feel to
the magazine.
P.S. If you want a free print or digital copy of this magazine for yourself or
a friend, call 0800 FRANCHISE or visit www.franchise.co.nz
Sally Knight, Caitlin Chatterley, Anna-Marie Staples
Franchise New Zealand Media
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Making Nationwide
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From design to installation, we offer a complete
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compliant, right throughout the country.
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We make it easy for franchisors, with both physical
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Business Development
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Glenn Baker
Crispin Caldicott
Ross Lindsay
Ben Madden
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Disclaimer
All franchise and business opportunity features included
within this publication are paid advertorial approved by the
client concerned.
Inclusion of any franchise system, business opportunity or
professional advisor within this magazine does not imply
endorsement by the publisher or the FANZ. Persons entering
into franchise agreements are strongly advised to seek their
own professional advice.
Neither the publisher nor the FANZ accept any responsibility
or liability for views or claims expressed in Franchise New
Zealand. Opinions expressed by contributors are their own
and not necessarily endorsed by the publisher or the FANZ.
Westpac Directory of Franchising
Over 275 different franchises
Franchise and Business Opportunities
60
Specialist Advisors
70
Other Services
73
6 Beyond expectations
Finding fulfilment beyond
the financial rewards.
9 Sweet returns
Bocky Boo Gelato is putting
the fun back into hospitality.
11 Driving better outcomes
MINTEDVR uses VR tech to
help keep learner drivers safe.
14 For the love of coffee
Dear Deer Coffee Roasting
Bar brings Japan’s coffee
culture to New Zealand.
15 Strength in numbers
Anytime Fitness stacks
up on performance,
satisfaction and ROI.
16 Franchise News
Latest news from the
world of franchising…
18 We’ll keep you operating
Pirtek delivers products,
services & franchise support.
19 Rewriting the rulebook
Two Dollar Things Plus is an
exciting, fast-developing
retail opportunity.
21 7 good & 7 bad reasons
How to tell the difference
between a good reason
and a bad reason to buy.
22 Ever upward curve
Jim’s Test & Tag Fire Safety
finds new growth markets.
23 Doing things differently
On-site experience for
would-be Black and White
Coffee Cartel franchisee.
24 10 B’s for financial success
Ten reasons why a franchise
could be your best option.
28 What’s next?
Kitchen Studio’s 2025
Franchisee of the Year.
29 Managing cash flow
Westpac’s guide for
franchised businesses.
31 Side hustle
Turn spare time to spare cash
with a part-time franchise.
33 Using CCTV
Wynn Williams outlines the
limits and legal obligations.
34 Sign of the times
The Installation Company
(TIC) meets unmet demand.
35 Navigating the landscape
for growth
Geotech help franchises
make data-driven decisions.
36 Benefits and risks of
income guarantees
Best practices to follow
and legal considerations.
39 Calling in the big guns
Franchise Accountants’
advice brings success for
multi-unit gym owner.
40 Warm welcome
Waipuna Hotel & Conference
Centre has new owners,
committed to excellence.
41 Business or job?
V.I.P. franchisees don’t just
buy jobs – they learn skills
to build businesses.
42 Is your franchise system
holding you back?
What does a world-class
franchise system look like?
45 “I liked the gin so much I
joined the company”
Blackwell Trading Post
launches with the backing of
franchise veteran, Mike Pero.
47 Onboarding made easy
The Induction company’s
onboarding app enables
smoother business growth.
49 Pulling out the stops
Pit Stop franchisee details
the journey of being in
charge of his own destiny.
51 The value of support
Good field support makes
all the difference to what
franchisees can achieve.
52 Celebrating franchising
FANZ offers new opportunities
to learn, celebrate and
recognise franchise
excellence this year.
55 Walk the talk
New laundromat owner
gains valuable lessons
from investing in Speed
Queen’s success.
56 Before You Franchise: Five
pillars for a strong start
Prepare your business for
long-term success before
adopting the franchise
model for growth.
59 Move to the regions to
get ahead
CrestClean’s Move to the
Regions initiative is opening
doors for franchisees.
74 Beyond our shores
Franchise New Zealand
and edenX provide new
opportunities across the
Asia Pacific region.
60 Westpac Directory of
Franchising
Comprehensive details and
investment levels for over
275 franchise and master
franchise opportunities.
Also includes advisors and
index to advertisers.
Welcome to New Zealand's BUY YOUR OWN BUSINESS magazine
Winter 2025
Upcoming issues
19 June 2026
Winter
19 September 2025
Spring
5 December 2025
Summer
27 March 2026
Autumn
36
29
56
Franchise New Zealand Winter 2025 Year 34 Issue 02
t’s many people’s dream – to be your own boss – but in reality, it takes
a combination of preparedness, training, skills, commitment and
support to run a business that will meet and even exceed the personal
and financial results you expect. That’s where buying a franchise can
give you a competitive advantage from day one. You’ll not just be
provided with a business model that gives you the framework you need
to succeed – you’ll be taught to operate the business to maximise its
potential and guided as you learn to get the most benefit for yourself and
your family out of it.
Of course, no franchise is a guaranteed success and a potential
franchisee must always be cautious (see page 44). But there is no doubt
that, provided you choose well, buying a franchise significantly increases
the chances of getting what you want – and more – out of owning your
own business.
A long-term lens
Looking at their businesses and lives through a long-term lens, we asked
three women from franchised businesses in different industries to share
how their experiences as franchisees have elevated their lives beyond
their expectations.
After several years as the owner of a Jean Jones clothing franchise,
Shirley Buxton swapped coat hangers for coffee, choosing to go into
ownership of a Muffin Break franchise. Taking the reins 17 years ago
at Muffin Break Coastlands in Paraparaumu, Shirley had to learn the
ropes in an entirely new industry, but still under the familiar auspices of
franchising.
“Back then, I saw the Coastlands franchise opportunity in a newspaper
advert the size of a postage stamp. I’d previously thought ‘no’ to cafés
but realised that, irrespective of the weather, the economy, or whatever
else is going on in life, people still want coffee.”
Trust and trepidation
When you buy a franchise, you’re buying a ready-made business format
that someone else has researched and developed for you. Your own
business may not yet exist in the location you want, but all the product
design, service parameters, business systems and profitability studies
have been carried out already. You buy the franchise and it’s up to your
own efforts to make it successful in your area.
Shirley explains just how scary that can be, “Not having a café
background, I was very nervous about going into this. But I knew that
being part of a franchise, your hand gets held to a certain extent.”
Buying the franchise with husband Mark, Shirley ran the business
herself, with Mark concurrently running his own business venture.
Shirley was well supported from the outset by the Muffin Break franchise
system, she says. However, she still recalls the sense of trepidation she
felt once the initial training period was over.
“I think anyone who buys a business knows it’s easy to run the business
until you get the keys!
“I remember the feeling when the trainer left. It was an ‘Oh my
goodness’ moment! It had been a managed site previously, and I don’t
mind admitting it was difficult to get it established in the early days. But
we got through that first year!”
From year one to now, 18 years later, Shirley has come much further
than she ever anticipated in the hospitality industry she stumbled upon
when skimming that print newspaper. “I didn’t think of this, or anything
for that matter, as a long-term career,” she says. “Though it’s ended up
being the longest held ‘job’ I’ve ever had.”
Multiplying move
Two years after moving into the Muffin Break franchise, Shirley became
a multi-unit franchise owner when she bought Muffin Break Palmerston
North 15 years ago. Rather than seeing this as doubling her workload,
she embraced not only the financial potential of dual franchise
ownership, but the opportunity for sharing resources between the two
for mutual benefit.
“We seem to have been quite lucky; if one site is having issues, the other
is running smoothly. It has had its challenges. I didn’t know where to put
myself, to begin with. But I was very lucky with the staff members I had
at the time; I could rely on one of them to basically run it for me when I
wasn’t at that site.”
She now has a staff of 15 and stresses the importance of building a
team consisting of such reliable, capable individuals. She says, “This is
particularly valuable when you go away or are unavailable for whatever
reason; you can tell your staff if there’s anything they need support with,
they can ring this person.”
Strong behind-the-scenes
Having the backing of a strong franchise system underpins this person-
centric backbone to the business, Shirley has discovered.
“The franchisor company is FoodCo New Zealand. They do a lot of
the hard yards that you don’t even know about – more than I initially
BEYOND
EXPECTATIONS
franchise.co.nz – PUTTING PEOPLE IN BUSINESS
realised. This becomes particularly apparent – and important - during
an economic downturn, including things like liaising with suppliers
and getting good deals on products. These are some of the supportive
measures we sometimes don’t appreciate as franchisees – how much
time and energy can go into activities like that. They are some of the
many unsung benefits of being part of a franchise.”
Shirley is proof that a strong drive and determination to succeed can see
franchisees beyond the most challenging early years, with the support
of a strong system. She is full of, and generous with, her advice for other
people who may be feeling they are wannabe franchisees.
“If you decide to go into café franchise ownership, for example, I’d
recommend going into as many similar cafés as possible and talk to
other franchisees in the system too. See how these businesses are being
run. Get a good understanding of how they operate. Look at what you
think is working well and what’s not.
“Over the first 2-3 years, in particular, you have got to work really hard.
But one particularly important piece of advice I’d give is to make sure
you pay yourself drawings, or a wage, or whatever you choose to call it.
“Make sure you are putting some money aside each week for a rainy day,
because we all know they come! That might be a dishwasher that breaks
down or a coffee machine that needs replacing. You need to have the
ability to access funds urgently when you need them, so you know you
can pay for that eventuality.
“Doing your due diligence is also a key piece of advice I’d give to anyone,
from the outset. Nobody goes into business to fail! As a franchisee in an
established supportive system, however, you are minimising that risk.”
Complete career change
In an unconventional move, Jennie Meecham quit nursing – for flooring.
Moving into New Zealand’s first Choices Flooring business with
husband Graham, a banker, was the start of something she could not
have envisaged. “When my parents got sick, I decided I needed more
flexibility than being a registered nurse could offer me. I’m still looking
after people, however. I’m still caring for people and helping people
make decisions – those are my basic needs met.”
Buying what was Charteris in Hamilton, before it came under the Choices
Flooring umbrella, Jennie experienced the switch to a co-operative
franchise. She explains, “We bought it as a company that had been
operating for 40-plus years as Murray Charteris Flooring Specialists. Then
the well-established Australian brand Choices Flooring invited us to
Buying a franchise can prove a
smart choice to secure a stable
financial future for you and your
family. But being clear on your
goals and making the most of the
support offered is important if you
wish to find fulfillment beyond
basic financial reward.
Shirley Buxton, Jennie Meecham
and Shabina Din share their stories
Franchise New Zealand Winter 2025 Year 34 Issue 02
join them, and we decided to reference the history of the business in the
name - Choices Flooring Hamilton by Charteris. Getting into this business
turned out to be the best career move I could have made.
“Although all the stores are privately owned and operated, we are run as
a co-operative group, with a central team at Choices Flooring. They do all
the product research, marketing, online and more.”
Brand and marketing clout
The marketing insight and drive from behind the scenes allowed Jennie
to transform her store in ways she, and her customers, are delighted
with. She says, “I think a lot of people viewed flooring retail as quite old
fashioned. You’d have your samples all arranged according to the brand.
“The challenge was getting our suppliers to understand the Choices
Flooring way of looking after the customers’ needs first and making it
easier for them to find the flooring they are looking for,” says Jennie.
“We have always got this back up from the franchisor team, keeping
us up to date with the latest marketing ideas or the latest technology.
People don’t physically come into store as much as they used to, so
that’s meant our website has got to be really switched on to capture
people at that browsing point.”
Risk, reputation, reward
Taking a leap into the unknown with a franchise that was new to New
Zealand has paid dividends for Jennie and Graham, with the business
weathering the significant storms that have come over the past seven
years of ownership.
“It was certainly a gamble that we took. Choices Flooring had 140 stores
in Australia at the time we opened up here, so they had that strong
background, but it was about getting confidence in the brand with
people here. It was about being open to changing the way we do things,
and the way customers see carpet retail here in New Zealand.
“It has been tough times for everyone in retail recently, and you just have
to go with the flow and have trust in your system. We have got through
it and hopefully will continue to go up and up. Being part of an amazing
team in a very successful group with Choices Flooring is incredible – we
are thrilled that we joined them.”
Jennie’s advice to others considering a move into franchising? “I think
the most important thing is that you find the right fit for you and that you
understand what you are getting into. Talk to others in the same industry
to get a feel for the business model.
“Make sure you have the support of a good team behind you and ensure
that your goals and expectations align. The strategic plan has always
aligned with what we wanted to achieve as store owners, we’ve been
able to drive revenue and customer growth, with that support.”
For Graham and Jennie, being part of the Choices Flooring family goes
beyond business – it’s about making a difference locally too. “We’ve
been able to support local sports teams and charities, thanks to the
professional marketing resources we can draw on. Being part of the
franchise group has allowed us to give back to our community in
meaningful ways,” says Jennie.
Family first
Shabina Din has made her life look the way she once only dreamed it
could. From working as a barista in a café, doing hours that didn’t really
suit her, she now rules her own roost with a thriving V.I.P. Home Services
franchise. Earning more than she ever imagined she would, she owns
her own home, plus a rental property, and is currently planning her next
big overseas travel adventure with the family she has raised alongside
her business.
Shortly after having the first of her two sons, Shabina made the call to
change her life for good. “I’d had my baby boy and, working in a café,
the hours weren’t good for me and the family. I’d be at work when my
husband was at home looking after the baby, then we’d swap. We
weren’t getting the family time together that we needed.”
Something had to change. And inspiration was found close to home. “My
mum had a cleaning business,” explains Shabina, “so I was helping her
out and thought ‘this could be a good thing for me!’ Although helping
mum gave me good experience, it was not the kind of business that
really allowed you to grow. We started investigating franchises that had
real business growth potential.”
Location and lifestyle
When she discovered a V.I.P Home Services franchise available in
Papakura, the stars aligned. “We live in Manurewa, so the Papakura
franchise was a great fit, being so close to home and I knew the money
would be good, as it was an existing business. Being part of a franchise
helps you a lot. You don’t have to look for clients, you can concentrate on
looking after them. And there’s always someone there to help out in the
background.
“V.I.P. has a four-week training period for all franchisees, which taught
me to work efficiently, to the highest standards. And it educated me on
how to run a proper business, which neither I nor my husband had any
real experience of.”
Initially, Shabina worked in the business part-time, and her husband
Faiyazu continued in his job, helping out when needed. As half of the
business involved after hours work, this proved a great way to generate
some extra cash while managing the demands of a young family. “It was
then very easy to grow the business with the continued support of the
franchisors and, before long, we were employing people, too.
“For a while, we were working seven days a week, after we bought our
first house. Today, we’ve cut back a bit. The children are now 10 and 13,
and the business is flexible enough for us to collect them every day from
school and make a very good income.
“There are always ups and downs,” says Shabina. “You have to put your
energy, time and effort into your franchise before you start to make a
profit. If you have got the patience, you will be rewarded.”
She has major clients on her books and calls on additional staff to help
out where needed, always safe in the knowledge she has the backing of
the wider franchise and franchisors.
Shabina and family enjoyed a lavish family holiday to Bali, Singapore
and Thailand last year and she’s currently planning their next adventure.
“Life’s looking good,” she smiles.
Go for gold
Everyone has a different ideal for success in life: increased net worth,
financial independence, a home of your own, a good education for your
children? Do you want to be your own boss or contribute to your community
somehow? Figure out what your gold medal standard is and set goals to
help you create what you want in your life.
The important thing to remember is that these goals all require long-term
thinking – you can’t achieve them overnight. And when you buy a franchise,
it’s wise to apply that long-term approach, too. Buying a franchise is not a
way to ‘get rich quick’ overnight – it’s about investing in a proven business
model that will help you make the most of that investment to achieve your
financial and life goals.
Established and new franchise systems have different risks and rewards,
but if you take good professional advice from franchise-experienced
accountants, lawyers and finance experts, follow the systems, take
advantage of all the support offered, and keep your eye on the long-term
goals, buying a franchise can help you reach and go beyond expectations.
Heather Barker Vermeer is the contributing editor for Franchise New Zealand media.
She has worked as a writer and editor for over 20 years and is founder of Human
Interest NZ, a business with a focus on storytelling for a range of organisations
across various sectors.
About the Author
Where do I start?
Extra resources to help you set your expectations straight.
What’s the best franchise for you? With hundreds of franchise
opportunities to choose from (see the Directory on page 60), how
do you choose one that’s going to perform for you? Here’s our
road map to starting up in business:
www.franchise.co.nz/articles/639
Found a franchise you’re keen on, but need to know if it’s the right
one? Here are 250 questions to ask the franchisor before you buy:
www.franchise.co.nz/articles/77 and a further 50 questions to ask
other franchisees already operating the business:
www.franchise.co.nz/articles/935
Feel you’re ready to take the leap into buying a franchise? Get the
right advice to help you with your due diligence, so that you can
be sure you’ve made the right decision and can free your brain up
to focus on growing your new business:
www.franchise.co.nz/articles/413
franchise.co.nz – PUTTING PEOPLE IN BUSINESS
‘Having fun’ might not be your primary criteria when choosing a
business, but for newest Bocky Boo franchisees, Kylie Wates and Damian
Buggy, that’s exactly what they were looking for.
After working in banking for many years in Australia, Kylie found her
priorities had changed since having kids. “I wanted a business that
actually suited my personality,” says the mum of three.
Wanting to take the leap into business ownership when relocating to
Kylie’s hometown of Blenheim, the couple initially looked at buying an
existing enterprise to avoid starting from scratch with three young kids
in tow. When that didn’t work out, they explored franchise options and
began asking the question ‘What is it that Blenheim really needs?’
Bocky Boo franchisors, Chris and Ruth De’Ath, had asked themselves a
similar question when moving their family to Whangārei six years ago.
Having just returned from a four-year stint managing an aviation mission
base in remote Northern Australia, Chris was hungry for a new project
to apply his skills to. He decided what the city centre really needed was
a family-friendly spot where people could make fun memories together.
Later that same year, Bocky Boo Gelato was born.
Year-round
business
After a night out with friends,
Kylie came home and declared
to Damian that what Blenheim
really needed was a gelato shop!
Envisioning a fun, family-friendly
evening spot, they jumped
online and found Bocky Boo.
“I like to take action, so I
emailed Chris very early the
next morning,” says Kylie. “He
responded almost immediately
and just happened to be on a
ferry about to arrive in Picton
at the time. He stopped in
Blenheim on his way down
south and started scouting for possible locations straightaway. I was so
impressed!”
“Our main concern with doing gelato was how the business would
survive during winter,” comments Damian, “But we saw how successful
the first Bocky Boo franchise location had been in Rangiora, a much
colder climate than Blenheim’s.”
Chris explains that they designed Bocky Boo this way intentionally, “With
our hugely popular hot desserts, premium coffee, and delicious cabinet
food, it keeps the place pumping all through winter.”
Unparalleled support and guidance
Jumping into business can feel like an overwhelming prospect, but
Kylie and Damian found that relying on the De’Aths’ expertise made the
process much less daunting.
“Chris’s understanding of how to secure the right premises was
invaluable,” says Damian. “He gave us so much guidance in all the
areas where we had no idea what we were doing. Having no hospitality
background ourselves, we were clueless about how to choose the right
staff. Chris gave us the best questions to ask potential employees and
even sat in on the interviews with us.”
The onsite training at Bocky Boo’s flagship store in Whangārei was
a highlight for Kylie, “It was so helpful to experience the way a real
functioning cafe works,” she shares. “Taking our baker and gelato maker
up to Whangārei was also an awesome team bonding experience and the
further training in our own space was very thorough.
“We were so grateful to have the whole De’Ath family there supporting us
for our opening week in the school holidays. It was super busy straight
away and we just couldn’t have made it through without their help.”
Everyone’s favourite hangout spot
As their plans to open a Bocky Boo in Blenheim continued to move
ahead, Kylie felt reassured when friends kept confirming that, yes, this
is exactly what Blenheim needs. A family friendly spot that’s great for
date nights, catch ups with friends, and a fun place to bring your kids on
rainy days.
She shares, “These days when I spend an evening out with friends
they’re always saying, ‘Let’s go to Bocky Boo!’ It’s so nice that they’re not
just coming to support me - they genuinely want to hang out there and
the response from the whole community has been equally enthusiastic!”
Damian says the excitement has also reached beyond Blenheim. “People
are driving in from nearby towns and begging us to open a location in
their town too.”
Recession proof business
After a challenging few years for the hospitality sector, franchisor Chris
De’Ath can now say with confidence, “It’s pretty clear that the Bocky Boo
model is recession proof.
“Our accountant shared with us that every other hospo business on his
books has been struggling. Bocky Boo is the only one that’s not only
thriving but actually continuing to grow year on year.”
For each new store, the franchisee receives a tailored, projected income
and expenditure statement for their first 12 months. This is prior to
signing on with the franchise. “They have been met each time,” says
Chris. “All three stores have been an instant success and started
producing a profit from day one.”
To open your own Bocky Boo, a complete fit out
including all gelato equipment, training, and
support costs around $200,000 - $300,000.
“We’re eager to meet potential franchisees
who are fun to work with and excited to
provide an amazing experience for their local
community,” say Chris and Ruth. “We’d love
to collaborate with you to create a Bocky Boo
that’s unique to your town.”
Opportunity: Food & Beverage
Bocky Boo Gelato is a recession-proof
franchise putting the fun back into
hospitality.
SWEET
RETURNS
Bocky Boo Gelato
www.bockyboo.co.nz
Contact
Chris De’Ath
022 083 2349
hello@bockyboo.co.nz
Advertiser Info
Bring your kids to Bocky Boo
on rainy days
Kylie Wates: ‘I was so impressed’
Be a part of a global brand with local support.
Limited franchise opportunities available.
0800 526 454
janiking.co.nz/franchise-opportunities
BUILD YOUR
FUTURE TODAY
11
franchise.co.nz – PUTTING PEOPLE IN BUSINESS
fter spending over
three decades as both
a teacher and a police
officer, MINTEDVR co-
founder Ashley Gore saw
first-hand the struggles
many youths and New
Zealand communities
experienced as a result
of the current barriers to
obtaining driver licenses.
“Through my policing work,
I could see that this was a
big issue, and I wanted to
do something positive to
help both learner drivers
and their communities.”
Since 2021, Ashley and his wife Malica, an experienced teacher with a
special interest in using digital technology, have been working towards
a goal of keeping New Zealand’s learner driver population safer. Now,
they’re ready to share their technology, and their processes, with the
world. Using the power of educational virtual reality (VR), MINTEDVR’s
coaching technology provides a simulated, safe environment for learner
drivers to develop confident driving skills and safe and responsible road
habits, before they get behind the wheel of a car.
Using innovative technology for education
Ashley and Malica are now franchising MINTEDVR, looking for coaches
to take the highly portable programme into communities across New
Zealand and beyond. Speaking about its potential, Ashley points
out, “There are 100,000 young people in New Zealand who reach the
driving age of 16 every year. Using our easily affordable and accessible
technology, we could have every 16-year-old or 17-year-old finish high
school with a license, and much better job prospects. If a franchisee is
connected with their community, with their schools, they will know the
pain that’s out there already.”
Ashley says that the pilot programmes run in Auckland high schools and
Pasifika communities have shown just how effective the technology is
for teaching newer drivers and how learning in VR can be replicated on
the roads. “We’ve had kids who’ve never driven reverse parallel park
after five or six hours in VR. You put them in a car with an instructor, and
they’ve been able to do it first time, because they understand the whole
dynamics of what they need to do.”
Keeping communities safer
“VR technology has allowed our learners to skip the ‘white knuckle
phase’ of driving that those getting behind the wheel for the first few
times experience, keeping everyone on the roads safer.”
Ashley explains that they’ve had significant interest in MINTEDVR from
individuals and organisations across New Zealand, as well as in both
America and Australia. He investigated a range of methods for getting
the technology out, including hiring coaches himself, but settled on the
franchising model, thanks in part to New Zealand’s robust franchising
sector, as well as the potential that it offers to franchisees.
“The franchising model really struck home because it gives our coaches
a chance for huge personal growth. You’ll need some business skills and
to be well connected in your community, with a few contacts in schools
or churches, for instance, to find suitable venues for classes. And then
as you start developing your area, your own market, you can take the
product, with our support, to more and more people, and you have the
potential to reach levels of growth and satisfaction way beyond what an
employee would get.”
Reaching out to markets near and far
Ashley and Malica have developed the MINTEDVR franchise model
with a low entry cost, to encourage high volume take-up. Ashley says
franchisees will be expected to run a minimum suite of 10 headsets
initially, allowing them to facilitate lessons for 10 students at a time.
Each Meta Quest VR headset, with the software installed, costs
around $1,000 and franchisees can choose to purchase the headsets
themselves, rather than through the franchise. The initial investment
required is $20,000, including 10 headsets, software, set-up costs and
full training.
Making use of cost-saving new technologies within the franchise support
system too, MINTEDVR uses the Meta for Work and ArborXR platforms to
help set up franchisees. The platform enables Ashley to provide training
remotely, reaching those interested in facilitating VR driving lessons
within hard-to-reach communities right across New Zealand and beyond.
Becoming a VR expert
“Our training gets franchisees up to speed with all things VR,”
smiles Ashley, “while also ensuring they can pass all the assessed
driving scenarios in VR themselves. We aim to give franchisees a full
understanding of the driver portal, as well as teaching them how
to coach students to develop good driving habits, and how to help
students fix driving performance errors that the VR software is tracking.
Also included in the training is access to a detailed franchisee manual
that unpacks MINTEDVR’s processes, allowing both first-time and
experienced franchisees to quickly get to grips with the business.”
“The ideal MINTEDVR franchisee doesn’t have to be a qualified driving
instructor,” says Ashley, “but having some teaching or coaching skills would
be very beneficial and, to succeed, you must
understand the needs of your community, and
your community’s young people.”
If you’re interested in using innovative
technology in your community to provide
better outcomes for new drivers, then
MINTEDVR wants to hear from you. Get in
touch today to learn more.
MINTEDVR
https://mintedvr.com
Contact
Ashley Gore
020 445 5492
team@mintedvr.com
Advertiser Info
DRIVING BETTER OUTCOMES
Opportunity: Education
New franchise MINTEDVR uses VR
tech to help keep learner drivers safe
on New Zealand’s roads.
The VR software tracks student errors
Learner drivers in schools
... and community centres
Your own boutique spirits
business just became a
whole lot easier
FORECAST:
Frost
(with lemons)
TASTE this,
HONEY.
Are you passionate about
premium craft spirits and
dreaming of a lifestyle
business that blends your
love for quality with a
vibrant, customer-focused
environment?
Blackwell Trading Post is an exciting new
franchise opportunity in high-quality
craft spirits retail. Join us in creating
an exceptional shopping experience for
customers who appreciate the very best in
New Zealand craft spirits.
Blackwell Trading Post
is a new craft spirits
franchise opportunity
Images on this page are renders for how the new
Blackwell Trading Post boutiques, stores and
emporiums have been imagined to reflect a timeless
retail design with a focus on warm, engaging service.
retail offer inside Blackwell and
Sons emporium in Greytown. On a
footprint of less than four square
metres, we generated a significant
number of sales in our first year.
We even exceeded our own
ambitious expectations. Having
that facility inside Blackwell and
Sons created a new reason to pop
in for a tasting and a purchase,
exposing the guest to the rest of
the store.
If you’re ready to explore the
world of high-quality craft spirits
retailing, we invite you
to join our franchise
family. Discover
the perfect blend of
passion, lifestyle, and
business success with
our unique franchise
offer.
Liquor Off-Licence
required. BTP stores
will be licensed under
the Sale and Supply of
Alcohol Act 2012.
Blackwell Trading Posts will be the official
retailers of Greytown Distilling Company
gins nationwide.
Blackwell Trading Post has been
designed to capture the brand
profile of Greytown’s popular
Blackwell and Sons lifestyle
store combined with the rapid
growth of Greytown Distilling
Company’s premium award-
winning gins. They come together
to form a beautiful, curated offer
encompassing the very best
of New Zealand’s craft spirits,
and in larger format stores,
cocktail glassware, specialised
spirits books and branded
merchandise. Customers can sip
a complimentary serve of gin
before selection and the product
range includes options designed
specifically for gifting. It is a
whole new experience in craft
spirit retailing.
Expressions of interest for a
BTP franchise are now open
nationwide. You may have an
apparel store, a deli, café or a
high-end homewares or gift
store. Now imagine if you could
supplement that by offering
your guests a gin tasting while
they browse? On the other hand
you may start a new greenfield
operation in a unique part of
New Zealand.
We’ve road-tested this concept
by setting up the very first gin
Mike Pero brings serious franchise
experience. He franchised Mike Pero
Mortgages in 1995, grew it to over 40
locations, and won Franchise of the
Year awards. He later launched the
global Flight Experience simulator
franchise and built a nationwide real
estate brand with 60 offices in six
years. Now, with over 100 franchise
sales under his belt, he’s confident
Blackwell Trading Post can become
another iconic Kiwi brand.
FOR MORE INFORMATION AND TO APPLY FOR
YOUR UNIQUE BLACKWELL TRADING POST, VISIT
blackwelltradingpost.com
MIKE
PERO
Blackwell Trading Posts
will feature premium
award-winning gins in
beautiful gift packaging.
14
Franchise New Zealand Winter 2025 Year 34 Issue 02
or Dear Deer Coffee
Roasting Bar’s Director,
Matthew Wiche, there’s a
simple passion driving him:
the love of a great brew. His
business partner, Yukichi
Shikano, hails from a long
line of Japanese coffee
connoisseurs (his great-uncle
and father are both renowned
in Japan for their contributions
to Japan’s love of coffee). Matt
explains, “Coffee culture has
been distilled within Yuki’s family for generations.” Branching out to find
his own path, Yukichi moved to New Zealand and opened the first
Dear Deer Coffee store in Onehunga in 2018. The rest, as they say, is history.
Now well established with five stores open across Auckland city,
Dear Deer Coffee has brought the Japanese pour-over style of coffee to
our shores. With the freshness and flavour of the beans paramount to
a great cup of pour-over coffee, Matt explains they needed a special
weapon. Enter the Arakawa jet roaster.
“We use a special jet roast coffee machine from Japan. This enables us
to roast beans specifically to match a customer’s taste, developing the
flavour profiles of the bean in a very short period of time.”
Training up coffee experts
For those interested in joining a niche coffee revolution with
Dear Deer Coffee, Matt says that new franchisees are set up to succeed
from day one. Every new franchisee undergoes a comprehensive four-
week training program, firstly at the flagship Ellerslie store, before
transitioning to the franchisee’s new café. Training is expertly led by
Dear Deer’s ‘coffee sommelier’ Shintaro, who is also responsible for
developing new signature blends.
Throughout the training, franchisees learn professional barista skills,
including using the jet roaster machine. The training also equips new
franchisees with the business knowledge they’ll need to thrive, including
inventory management, and how to deliver excellent customer service.
This programme is included in the initial investment, which ranges from
$200,000 to $250,000, depending on chosen location and shop fit
out. The initial investment also includes all speciality equipment and
inventory needed to set up, and the franchise fee.
Backing franchisees every step of the way
When asked what makes someone an ideal franchisee for Dear Deer Coffee,
Matt explains, “If you have a strong entrepreneurial spirit (and a strong
love of coffee) you will be best placed to succeed within Dear Deer Coffee’s
franchising model.”
Reflecting on Dear Deer’s current franchisees, Matt says, “They’re
passionate about good coffee and excellent customer service. That’s
really what it comes down to, and that’s what we’re looking for in our
franchisees. We get a lot of younger people come through that are
interested in starting up their own business and developing some
business skills, which we’re showing them along the way.”
Integrating into the community
Dear Deer Coffee’s ethos differs from other coffee chains when it comes
to site selection. Matt says that, rather than looking to be amongst the
hubbub of the CBD, they’re more interested in high-growth residential
areas, “We want to be a community centre where people can come
together and have a really good coffee.” Dear Deer Coffee provides
expert guidance on site selection, assistance with regulatory approval,
design and fitout, and marketing support at a national level.
With franchise opportunities available
in suburban neighbourhoods of major
cities like Auckland, Wellington, and
Christchurch, as well as regional towns
like Nelson and Tauranga, now is a great
time to take control of your future. Matt
says, “If you’re interested in bringing
a taste of Japan’s coffee culture to
your community and creating a space
for people to meet up over a seriously
delicious brew, then Dear Deer Coffee
wants to hear from you. Get in touch
today to learn more.”
Dear Deer Coffee
Roasting Bar
www.deardeercoffee.co.nz
Contact
Matt Wiche
027 257 7954
matt.wiche@
deardeercoffee.co.nz
Advertiser Info
Join the niche coffee revolution
Opportunity: Food & Beverage
Doing it for the
love of coffee
Dear Deer Coffee Roasting Bar is
bringing a taste of Japan’s coffee
culture to New Zealand communities.
15
franchise.co.nz – PUTTING PEOPLE IN BUSINESS
ake no mistake. Health and wellness is one of the fastest growing
business sectors worldwide. Here in New Zealand this incoming
tide has been well demonstrated by the number of new gyms sprouting
up across the country.
In a sector that demands careful management and strong support,
Anytime Fitness, the world’s largest fitness franchise with some 5,600
franchisees, continues to shine as a standout leader.
“Post-covid, people have never been more aware of how important their
health and fitness is,” explains Anytime Fitness NZ CEO Cameron Ward,
“and they’ve never been more prepared to invest in it either.
“People are also mindful of the mental health benefits that come with
physical activity. There has been such a major cultural shift, with health
and wellness now regarded as for absolutely everybody.”
Operating in New Zealand for the past 15 years, with 61 gyms now
open, Anytime Fitness is a standout franchise brand catering to this
increased demand.
Cameron calls it “the gym for everyone”. The gym for anyone, anywhere,
and as the brand states – anytime.
A double-whammy of awards
For a validation of the strength and success of the Anytime Fitness
business opportunity, consider its 5-star rating on FRANdata’s New
Zealand Franchise Rating Scale™ - a rating allocated this year following an
independent and fact-based assessment across seven key categories.
“Engaging a third-party and running an objective lens over what we’re
doing as a franchise system – how we’re providing services, support
and innovation to our franchisees, providing channel investment, and
demonstrating how robust our performance is as a master franchise – all of
this shows how we’re leading the industry,” explains Cameron.
Anytime Fitness is also a leader in the eyes of its customers too after being
named New Zealand’s top-rated gym in the 2025 Canstar Blue Gyms Awards.
This prestigious recognition reflects the brand’s commitment to
providing exceptional member experiences, flexibility, and a supportive
fitness environment.
Anytime Fitness earned a 5-Star rating in Overall Satisfaction, Atmosphere,
Flexibility and Perks, showing its dedication to creating a top-tier fitness
experience. The gym also received strong 4-Star ratings on Equipment and
Facilities, Value for Money, and Staff Availability.
“The Canstar and FRANdata awards prove that we’re in front of the pack,
both from a business model and franchise level,” explains Cameron.
Strongest brand, largest footprint
No matter if it’s a smallish town, or one of the major metropolitan
centres, Anytime Fitness provides the grunt and resources, proven
business model, and dedicated support team and culture to help
franchisees realise their goals.
“Taking on a franchise is a major investment,” says Cameron. “For
franchisees everything’s on the line. We acknowledge that, and we work
hard to ensure they meet whatever goals they’re aiming for.”
To prove how sustainable the franchise is, he says they have some
franchise owners who’ve been with them from day one.
Many Anytime Fitness franchisees don’t stop at one gym either, with
around 20% owning multiple sites. This represents about 18% of the
entire franchise network, says Cameron. “It really is possible to build
yourself an empire if you have the ambition.”
Never mind your background
There is a misconception going around that says gym ownership is only
for people with a background in the industry. This couldn’t be further
from the truth, says Cameron.
“Sure, we have franchisees who’ve brought a solid background in the
fitness industry to their franchise, but we also have the likes of bankers,
construction workers, real estate agents and lawyers – people from all
sorts of backgrounds.
“Obviously some commercial acumen is important, as is an interest in
health and fitness. However, it’s really about who you are as a person.
“You’ll receive extremely good training and coaching support”,
Cameron adds. “Even if you’re completely green to the industry, we
can get you to where you need to be – successfully running your own
Anytime Fitness business.”
Strength in purchasing power
Gyms are capital intensive by nature. However, Anytime Fitness has
mitigated this by having arguably the strongest purchasing power of any
fitness franchise in New Zealand.
“Our purchasing power on plant and equipment is very strong,” explains
Cameron. “Not only do franchisees get access to the best equipment
in the industry, but they get it at the best price and delivered through a
strong financial package.
“Our FRANdata project means we can provide credibility for lenders as
well as access to preferential lending rates,” continues Cameron. “And
our dedicated leasing team will put together site-specific terms that work
for all parties involved.
We walk alongside franchisees on any site negotiations and help them
negotiate the best possible market rates.”
Time to take control
2025 is perfect timing to be investing in a gym, and Anytime Fitness has
targeted opportunities countrywide.
“Interest rates are low, there’s access to affordable capital,”
says Cameron, “I always remind people
that everything Anytime Fitness does in
the community has a positive impact
on people.
“You can have a great income, a
comfortable lifestyle, and do all that
while improving peoples’ lives. That’s
one powerful proposition,” he says.
Strength in
numbers
Opportunity: Health & Wellness
Anytime Fitness franchise stacks up
on performance, satisfaction and
return on your investment.
Anytime Fitness NZ
www.anytimefitness.co.nz
Contact
Cameron Ward
cam@anytimefitness.co.nz
Advertiser Info
Cameron Ward: ‘Anytime Fitness
is in front of the pack’
16
Franchise New Zealand Winter 2025 Year 34 Issue 02
FRANCHISE NEWS UPDATES
news
Our pick of the top news stories from franchise.co.nz and our newsletter
Recently recognised as the #1 Forecaster of NZ GDP,
Westpac’s economists are seeing encouraging signs in GDP
growth and business confidence. Stronger than expected
annual changes in capital investment show that, “While
current conditions remain subdued, businesses have been
confident enough to start pushing ahead with renewed
investment.” See www.franchise.co.nz/articles/3951
Franchise New Zealand is much more than a quarterly print magazine. To keep up to date with all the latest franchise-
related news in between print issues, visit our website www.franchise.co.nz and subscribe to our free monthly
newsletter. You can also follow Franchise New Zealand media on LinkedIn, Facebook or Instagram.
Regional franchises have been
performing well and news there
looks more and more positive with
reports from the four-day Fieldays
event this week that farmers have
been upbeat and ready to reach
into their wallets for everything
from tools to tractors to Tesla
Cybertrucks.
The Minister for Small Business
and Manufacturing, the Hon Chris
Penk confirmed this positivity in
front of a large crowd at the first
World Franchise Day event to be
held across the globe, when he
told those gathered that the NZ
economy has turned a corner, now
being officially out of recession.
At the same event, organised
by the Franchise Association of
New Zealand, Westpac’s National
Franchise Manager, Daniel Cloete
pointed out that businesses will
soon be experiencing benefits
from the large number of fixed-
rate home loans refixing at lower
interest rates in June, leading to
more freedom for discretionary
and investment spending in the
second half of 2025. Franchisees,
especially in the hard-hit areas of
retail and hospitality, should see a
lift in sales turnover and franchisors
may find an increased willingness
to invest from potential franchise
buyers ready to ride the wave back
to prosperity.
Chris Penk also referred to the
government’s recently-introduced
Investment Boost tax deduction
initiative. Information about which
new business assets this refers
to and how the claims can be
practically applied to business
expenditure is available at
www.ird.govt.nz/income-tax -for-
businesses-and-organisations/
types-of-business-expenses.
An April webinar, organised by the U.S. Commercial Service and the
International Trade Organisation, provided U.S.-based franchisors
and suppliers to the sector a comprehensive overview of the New
Zealand franchise market.
Jonathan Watt of the U.S. Commercial Service gave an overview of
the New Zealand franchise market, explaining that franchises have
a significantly higher success rate in New Zealand compared to
independent start-ups, and whilst Kiwis are very supportive of local
companies, many have a high awareness of U.S. brands, which can
benefit international businesses looking to enter the market.
Jonathan encouraged U.S. companies to consider pilot programs with
New Zealand-based partners to better understand the market and
consumer preferences, noting that Auckland is a significant location
for testing business ideas due to its large Pacific population, serving
as a launch pad for potential further expansion into the Pacific
Islands.
Stewart Germann of Stewart Germann Law Office in New Zealand, and
well-known to many attendees as a CFE-accredited IFA member, spoke
next, covering a range of important legal considerations of bringing a
franchise to New Zealand from the United States.
Daniel Cloete, the National Franchise Manager for Westpac New
Zealand noted that while New Zealand does not have government
growth support schemes such as the SBA in the U.S., some New
Zealand banks will work with strong and reputable franchises to
develop an understanding of their models that can facilitate smoother
finance approval processes for good franchisee prospects.
Dr Callum Floyd pointed out the unique size constraints that the
relatively small New Zealand population can place on development
expectations for those entering from larger markets. He also outlined
details of the FANZ-initiated Franchisee Pre-Entry Programme which
some franchisors require prospective franchisees to pass before
advancing towards purchasing.
Bryn Harrison, representing the NZ retail franchises Carpet Court
and Curtain Studio, gave a first-hand perspective to the marketing
and product modifications required for U.S. franchisors looking at
the market in New Zealand. And finally, Nathan Bonney of Iridium
Partners discussed the alignment of values, capacity, capability, and
long-term vision crucial for the success of international brands in New
Zealand. Nathan pointed out how important it is to exercise restraint
and caution in appointing the right Master Franchisee and that taking
time to develop an understanding of the local market and building trust
with potential suppliers, consumers and franchisees before all else, is
crucial for success.
MINISTER
RECOGNISES
FRANCHISING’S
CONTRIBUTION
TO NZ ECONOMY
WEBINAR PROVIDES A CLOSE
LOOK AT NZ PROSPECTS FOR
U.S. FRANCHISES
WESTPAC’S ECONOMIC OVERVIEW
The Hon Chris Penk
Image: Westpac Economic Overview 2025
Image: www.stock.adobe.com/cil86
17
franchise.co.nz – PUTTING PEOPLE IN BUSINESS
17
franchise.co.nz – PUTTING PEOPLE IN BUSINESS
An interesting May 10 article from The
Guardian explores the use of robots
in delivering everything from pizzas
to groceries. It sounds futuristic but
is becoming common in major cities
around the world, although concerns
in Australia over the safety and legal
status are holding back widespread
use of robotic delivery units there. In
New Zealand we’ve already seen robot
waiters and clean-up bots in some
restaurants, but robots are also being considered for a range of service
applications from aged care and hotels to supermarkets, shopping malls
and libraries.
Overseas companies jumping on the bandwagon include U.S.-based
RobotLab, which provides a robotics integration franchise with training,
support, and exclusive territories and the German automation company
BotShare, which focuses on renting out robots and conducting feasibility
studies to help businesses to access robotics solutions without needing to
develop them in-house.
www.theguardian.com/technology/2025/may/10/all
FRANCHISED
ROBOTS?
In its May 2025 Budget, the
Government expressed hopes
that its new Investment Boost
tax incentive (see page 16)
will help raise the productivity
of workers, lift incomes and
drive long-term economic
growth.
“If you look at the small and
medium enterprises in New
Zealand, the top 10% are
seven times more productive
than the bottom 10%,” said
Prime Minister Christopher
Luxon. “A lot of it is to do with
their adoption of capital, plant
and equipment.”
On the back of the Budget, the Government also revised
its GDP and unemployment forecasts. Almost 3% growth is
expected in each of the next three years and unemployment
is projected to continue to rise – bringing a larger pool of
potential franchisees to the market.
There will be some pain for small businesses as they plan
for increases in the default rate of employer contributions to
KiwiSaver at the rate of 0.5% per annum for two years starting
1 April 2026.
Employers will also be expected to match 16 and 17-year olds’
contributions at 3.5% from the same date, increasing to 4% in
the following year. This will likely impact retail and hospitality
franchises the most, as these sectors have higher youth
employment rates.
WHAT’S IN THE BUDGET
FOR FRANCHISING?
Image by: Doug Mountain
Image: www.stock.adobe.com/Es sarawuth
Prime Minister
of New Zealand,
Rt Hon Christopher Luxon
Call the Coach
Stewart Germann
+64 21 276 9898
www.franchisecoach.co.nz
The Franchise Coach,
Stewart Germann will
walk you through the
process of becoming
a franchisor from initial
enquiry through to
opening the doors,
including for overseas
brands setting up shop
in New Zealand.
stewart@thefranchisecoach.co.nz
Khushbu
Sundarji
Partner
khushbu@
germann.co.nz
Stewart
Germann
Partner and
Notary Pubic
stewart@
germann.co.nz
Are you ready
to turn your
business into
a franchise?
Recognised in
Celebrating
30 Years
www.germann.co.nz
09 308 9925
We are widely acknowledged as
New Zealand’s leading franchise law firm
and can provide you with expert legal advice
in all areas of commercial and business law
including franchising and licensing.
We are passionate
about business and
franchise law
18
Franchise New Zealand Winter 2025 Year 34 Issue 02
A Franchise
Opportunity with
Proven Success!
Ready to own a profitable business in carpet cleaning and
restoration? Carpet Chemist offers a trusted brand, scientifically
backed solutions, and a franchise model with low costs and
strong financial potential, designed for your success.
Carpet Chemist is expanding across New Zealand, with
prime territories available. Join us today to be part of a
growing network.
Inquiries to:
Peter Clinch
peter@carpetchemist.co.nz
021 460 760
carpetchemist.co.nz
As a Carpet Chemist franchisee, you’ll
receive:
• Protected Territory
Exclusively represent Carpet Chemist in your area.
• Exclusive Brand and Business System
Benefit from a trusted brand, comprehensive training, and ongoing
support.
• Cutting-Edge Products and Proven Processes
Access our proprietary formulas and advanced
cleaning systems.
• Full Marketing Support
Receive local and national marketing support, plus easy-to-use
workflow and accounting tools.
Pirtek New Zealand
www.pirtek.co.nz
Contact
Chris Bourke
09 274 6925
nz.enquiries@pirtek.co.nz
Advertiser Info
Devastating weather events are ever more frequent, turning hillsides into
sodden landslides that engulf roads, often marooning communities and
businesses. Excavators and other heavy machinery come to the rescue,
working day and night clearing thousands of tonnes of earth and debris.
But what happens should a hydraulic hose failure disable any of
these behemoths? Who rescues the rescuers? It could be you, having
completed your training as a Pirtek franchisee.
Pirtek was founded in 1980 in Sydney, by Kiwi expat Peter Duncan, and
has grown to become a world leader in the hydraulic hose and fitting
sector through Peter’s early implementation of an industrial franchise
system to accelerate global expansion.
New Zealand CEO Chris Bourke has been with Pirtek for 26 years. The
Auckland-based national office team offers Pirtek’s 20 franchises in New
Zealand support in everything from health and safety, marketing, sales
and finance, to technical and business training.
Together, Chris, his team and the franchise network, have built Pirtek
into a leading hydraulic hose and fitting solutions provider. The Pirtek
tagline, ‘WE’LL KEEP YOU OPERATING’ applies to customers in industries
ranging from earthmoving, forestry, transport and construction, to
manufacturing, agriculture and the food and beverage sector.
Ready when needed
Pirtek franchises offer several investment models, a home or workshop-
based Mobile Service option, and a fixed-premises Service and Supply
Centre option. Each provides 24/7 call-out, meaning franchisees or their
staff need to be ready to go to the rescue when needed.
Mobile Service operates from a fully equipped vehicle that functions as
both a workshop and a mobile sales centre. This option best suits a new
franchisee building their business towards later opening a Service and
Supply Centre.
A Service and Supply Centre franchise offers strong brand visibility in
the territory by combining retail services with a trade service counter,
workshop, office, and two or more mobile service units.
Sophie Estall, Pirtek New Zealand’s Franchise Manager, explains that a
Pirtek franchise can also be an extension to an existing complementary
business such as engineering.
“Pirtek New Zealand supports franchisees with business leads, customer
support and a dedicated sales team,” says Sophie. “We also encourage
cooperation and support among our franchisees. Our marketing team
supports franchisees locally and nationally, with Pirtek heavily involved
in supporting New Zealand Rugby League and, in Australia, V8 supercars,
along with a number of charities and
community involvement.
“Greenfield and existing Pirtek
territories are available in Northland,
Central Auckland, Coromandel,
Gisborne, Wairarapa, Central Otago
and Gore. For further information,
contact me now.”
Pirtek delivers products, services and
franchisee support nationwide.
Opportunity: Business & Commercial
WE’LL KEEP YOU
OPERATING
19
franchise.co.nz – PUTTING PEOPLE IN BUSINESS
here is a long-held saying handed down through generations that
describes ‘luck’ as the result of ‘when preparation meets opportunity’.
It’s a saying that applies perfectly to the Two Dollar Things Plus
franchise. The first store, then known as Dollar King, opened in Tokoroa
in 2011. Since then, the brand has grown steadily across New Zealand,
now under the Two Dollar Things Plus banner and catering for a market
that, post-Covid, has become more price conscious than ever before.
With 28 stores across New Zealand and a further seven in Fiji, Two Dollar
Things Plus have recently adopted the franchise model, looking to
grow even bigger and become a dominant player in New Zealand’s
retail sector.
When preparation meets opportunity
Prashant and Kinjal Patel, who live in the Manawatū town of Ashhurst,
were a couple who have prepared well for their investment in a new Two
Dollar Things Plus franchise opportunity.
Prashant has a master’s degree in business management and more
than 11 years retail experience, including time spent managing various
franchised supermarkets and a well-known pizza dine-in/takeaway
store. He understandably held high expectations for the performance of
any franchise system.
Kinjal also has retail experience as well as a passion for art, crafts and
creativity. That passion saw her shopping at numerous Two Dollar Shops
to purchase items for her projects. While they were spending time away
from home managing a dairy for friends in Hastings, they both quickly
developed an enthusiasm for the local Two Dollar Things Plus store.
When Prashant and Kinjal’s minds turned to the many franchise
opportunities that were currently available in New Zealand, it was always
going to be the Two Dollar Things Plus franchise that they took a close
look at first.
“We hadn’t seen that level of quality products in that price range
anywhere else,” recalls Prashant. “We immediately loved it and when we
went back to the Manawatū we couldn’t stop thinking about opening a
Two Dollar Things Plus here too.”
A sixth sense for business success
Prashant recalls receiving a “wonderful response” when he first
contacted Two Dollar Things Plus managing director Hyun Lee – who
explained how the franchise works, why it is so successful, and what the
upcoming plans were for the franchise.
“They are so very helpful and have an awesome sense of business,
which gave us even more confidence,” explains Prashant. “They also
have great vision, plenty of new and visionary business ideas for
hardworking individuals, all designed to help people grow and put them
in a better position to succeed.”
While Prashant and Kinjal have yet to open the doors to their new
Two Dollar Things Plus store, Alice Cho has already been running her
franchise in Christchurch’s Eastgate Mall for a year, first opening the
doors for trading in May 2024. After 12 months in the driving seat the
enthusiasm is still there. The store is performing well and the support
and training, on everything from HR to taxation, is still being delivered to
her satisfaction.
Setting you up for success
In today’s highly competitive retail market, it is important that any
new franchisees are given the best possible start in their Two Dollar
Things Plus franchise. Hyun describes the training as extensive, with
comprehensive operational training manuals to refer to and solid advice
just a phone call or email away.
The stores themselves range in size from 200 square metres up to
approximately 550 square metres. The average investment required from
new franchisees is around $300,000 but varies depending on the size
of the store, the levels of fitout and stock required to fill the store. Hyun
says they have ways to help potential franchisees meet the required
stock levels.
Hyun also points out the importance of choosing a business that is
always reinvesting in the market and has strong buying power. An
established brand like Two Dollar Things Plus has the resources to
easily test new retail ideas and to source new products that strike a
perfect balance between quality and affordability across a wide range of
categories. He says the idea is to present unique and exciting products
to customers and to keep them coming back for more.
A ‘roll-up-your-sleeves’ commitment
Two Dollar Things Plus is in tune with today’s fast-moving retail
landscape. The franchise has opportunities nationwide for astute
individuals or couples like Prashant and Kinjal Patel, looking to
invest in a hands-on business and willing to learn all the tricks of the
retail environment to generate a regular income worthy of the level of
investment made.
Two Dollar Things Plus is
seeking investors who want to spend
time at the store to help encourage
and guide their staff, or those who
are looking to diversify their business
portfolio with a brand that’s at the
cutting edge of New Zealand’s retail
sector. If you have prepared yourself
sufficiently for the local retail market,
and you have a genuine desire to
succeed, then contact us to
find out more.
Two Dollar Things Plus
www.twodollarthings.co.nz
Contact
HK Lee
021 031 9532
hk.lee@dollarkingnz.com
Advertiser Info
REWRITING THE
RETAIL RULEBOOK
Opportunity: Retail
Two Dollar Things Plus is an exciting,
fast-developing retail franchise
opportunity.
Kaitaia ●
Kaikohe ●
●Kerikeri
●Paihia
●Whangarei
Dargaville ●
●Whangaparaoa
AUCKLAND ●●Thames
●Paeroa
Morrinsville ●
Hamilton ●
WAIKATO ●
●TAURANGA
●Whakatane
●Matamata
●Rotorua
●Taupo
●Gisborne
●Napier/
Hastings
●Masterton
New Plymouth ●
Wanganui●
Palmerston North●
●WELLINGTON
NELSON ●
Blenheim ●
Westport ●
Greymouth ●
Hokitika ●
●CHRISTCHURCH
●Ashburton
●Timaru
●Oamaru
●DUNEDIN
Invercargill ●
Queenstown ●
Wanaka ●
●Cromwell
Alexandra ●
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Stella Blake
sblake@paraserve.com | 021 912 615
- REGIONAL OFFICES
- Local Franchisee
Liz Spring
lspring@paraserve.com | 021 925 504
Wade Cheesman
wcheesman@paraserve.com | 021 474 250
Danielle Hampson
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21
franchise.co.nz – PUTTING PEOPLE IN BUSINESS
t’s important to buy a business for the right reasons, but how do you
know the difference between a good reason and a bad reason?
A good franchise offers training, guidance, a known product or service
and is, generally, a lower-risk way to go into business. Many franchises
also offer you the chance to do something completely new. At the same
time, self-employment has its downsides – risk, hard work and reduced
time to spend with family and friends, to name but three. Before you
rush into a decision, have a look at the following reasons – good and
bad – that might be motivating you.
7 good reasons to buy a franchise
1. You are determined to control your own destiny. You are happy to
accept the mix of risks and rewards that come with self-employment.
2. You want to do something different. A franchise offers you the
opportunity to work in a different industry, or work with your partner or
children.
3. You want to use your existing skills for a new purpose. Most
franchisors look for skills and abilities, not experience in a
particular field.
4. You want to learn new skills. Franchises offer thorough training in their
specific business, so if you have the ability to learn, a bank manager can
become a baker.
5. You want to do something you love before it’s too late. If you’ve
already had one or more careers, you may have some savings, or
redundancy money, or equity in your house which make it possible to
invest in yourself.
6. You want to create something for the future - yours or your family’s.
Franchising offers a wide range of opportunities suited to two-person or
family operation.
7. You want to minimise the risks. Franchising is a lower-risk way of going
into business than setting up from scratch or buying an independent
small business.
7 bad reasons to buy a franchise
1. You are afraid of being made redundant. Fear is a bad motivator. It might
get you out of your existing job, but you will need a more positive reason if
you are to enjoy having your own business.
2. You are resenting change in your current organisation. If you run your
own business, you must always be looking for new ideas or better methods.
Franchisors will expect you to adopt positive initiatives with enthusiasm.
3. You’re worried you are too old to be employable. Employers are
increasingly valuing experience and stability. In addition, discrimination on
the grounds of age is now illegal.
4. You want to be the boss yourself. Being the boss means taking
responsibility for yourself and for others - not letting others do the work.
5. You want to take it easy. If you buy your own business, you will work
harder than you ever have – at least at first.
6. Someone is offering you this great opportunity. If you really want to be
self-employed, make sure you choose what you are going to do – don’t let
someone sell you something.
7. You’ve got to do something quickly because you need to earn some
money. Most businesses do not offer an income for at least several months.
Now start looking
If you think that franchising really is for you, research the idea further
(there are lots of helpful articles on our website), take your time, take
professional advice and make sure you have the full support of your
family. Going into business is a big step, so tread carefully.
NZ Enquiries:
franchise@packsend.co.nz
P: 09 887 9444
www.packsend.co.nz
ACCELERATE
YOUR GROWTH
with a future proof
franchise business at
DELIVER THE DIFFERENCE WITH PACK & SEND
Find out how the PACK & SEND franchise system can
bring your business dreams to life. Contact us now!
Join PACK & SEND, a globally recognised
franchise with a dynamic business model
equipped to provide 5-star solutions to
the parcel, freight and logistics markets.
Extensive national network
(and growing)
Multiple revenue streams
Asset light business model – No fleet
of vans or large warehouse required
Part of the $3 billion+ parcel industry
SCAN TO
ENQUIRE
7 GOOD & 7 BAD
REASONS TO BUY
A FRANCHISE
Opportunity: Buying a Franchise
Image: www.stock.adobe.com/Prayad
Ready to Own
a Slice of Fresh?
We’re FreshChoice —
a proudly local bunch with
a bold national presence.
Backed by the retail
powerhouse Woolworths
New Zealand, we’ve got
the muscle of a major brand
with the heart of your friendly
neighbourhood store.
We believe supermarkets
should feel like they belong
— to the people, the place,
the vibe. That’s why all our
stores are locally owned
and operated by passionate
people who genuinely care
about their communities
(and their customers).
And guess what?
We’re looking for more
amazing humans to join
our FreshChoice family
as franchise owners. If
you’re keen to roll up your
sleeves, connect with your
community, and shake up the
supermarket scene —
this could be your moment.
Sound like a bit of you? Go to
www.freshchoice.co.nz/about/franchise opportunities/
to find out more about life at FreshChoice or email
Craig.Steenson1@woolworths.co.nz