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Franchise New Zealand Winter 2025 Year 34 Issue 02
usiness deals can be complex, especially for small and mid-sized
businesses. Buying or selling a company, expanding a franchise,
raising capital – these all take trust, accessibility and the right tools.
EdenX makes that process easier, faster and within reach.
Franchise New Zealand is now partnered with edenX (Asia/Pacific)
and Eden Exchange Australia, to help your brand reach even further
and provide more opportunities than ever before. With Franchise
New Zealand, Eden Exchange and edenX you can now reach clients,
franchisees and investors across New Zealand, Australia and
Southeast Asia.
EdenX is backed by SC Ventures and regulated by the monetary authority
of Singapore, connecting the right people to the right opportunities,
using AI matching, automated workflows, and targeted marketing. But
it’s not just about tech, it’s about trust. Behind
every deal is a person making a big decision.
Raghu Rajakumar, the founder of Eden
Exchange, answers our questions about how
the newly formed edenX group came about,
what services it can offer and how these are
helping businesses achieve their goals.
How did this collaboration between EdenX,
Eden Exchange and Franchise New Zealand
come about?
“This collaboration came about quite
organically. As edenX continued to expand
across the region, it was clear that combining
our APAC distribution network with Franchise
New Zealand’s trusted local media would create something genuinely
powerful. Eden Exchange had long been building digital infrastructure for
business sales, franchise sales and capital raising across Australasia.
“Franchise New Zealand media contributed decades of market insight
and engagement as the go-to resource for Kiwi franchisors, bringing
credibility and expert content. Together, we now offer an extended
digital platform and the local trust needed to transform the deal-making
process in New Zealand, as well as in our other regions of focus.
“The three brands now operate as part of one ecosystem, offering an
integrated solution that supports franchisors and business owners
through every step of their growth journey. Whether you require a
seamless approach to finding master licensees across the APAC region,
are looking for high net worth buyers for your business network, or an
innovative approach to raising capital, the edenX group of companies
provides solutions that are hard to beat.”
What makes this new partnership so powerful?
“What makes this new partnership so powerful for franchisors and
business sellers is the combination of reach, trust and technology.
We are automating lead generation, tracking buyer behaviour, and
streamlining the recruitment and sales process.
“The partnership allows franchisors and business sellers to access a
distribution network that spans both local and international markets.
“We’re not just offering advertising, we’re providing a deal distribution
network that includes qualified buyers, family offices, franchise
investors, and capital partners across Australasia, New Zealand and
Southeast Asia. The result is faster, better-matched outcomes for
businesses looking to grow, raise capital, or exit successfully.”
What services are offered, and how are they helping or changing
business in APAC?
“EdenX operates as a full-service distribution network for business sales,
capital raising, and franchise growth. Key offerings include:
• Targeted merger and acquisition, franchise sales, recruitment and
capital raising campaigns via our investor distribution network
• AI-powered matching with buyers, franchises, investors, and partners
• An end-to-end M&A platform and private deal network, providing
integrated market services for buying and selling businesses, and
raising capital
• Access to a trusted advisor network across the deal making space
“We’re changing the game by making complex deals more accessible
and scalable. Our clients benefit from faster turnaround times, better
conversion rates, and access to an investor-ready and buyer ready
distribution network that spans multiple jurisdictions.”
Who are the main customers you’re helping and what sort of results are
you seeing?
“Our main customer groups include:
• Growth-stage franchisors expanding into new markets
• Established franchisors looking for new opportunities
• SME business owners preparing for succession or exit
• Capital-raising companies in sectors like property, fintech,
and healthcare
• Advisors and brokers needing access to a broader distribution network
“A standout recent example was helping a disability services franchise
raise capital and secure its first Australian master franchisee through our
network. We successfully ran an expression of interest campaign with
more than a hundred interested counterparties enquiring.
“We also successfully ran multi-million-dollar expressions of interest
campaigns for a property trust in Australia which specialises in providing
housing support for people living with disabilities, via our wholesale
investor distribution network. It’s about connecting the right people with
the right opportunities – efficiently and at scale.”
What’s next – and how can people get involved?
“The next stage is to deepen our footprint in New Zealand by expanding the
distribution network locally, working closely with franchisors, advisors, and
investors to deliver results. We’ll also continue to onboard new partners
and refine our AI-matching tools for even stronger deal curation.
“For those looking to grow
their franchise, raise capital or
prepare for sale, we encourage
you to connect with us online,
reach out directly or ask the
team at Franchise New Zealand
for a personal introduction. Our
distribution network and tools
are designed to help you succeed
– whether you’re selling one
franchise or scaling globally.”
Raghu Rajakumar
Beyond
our shores
Putting People in Business
Thanks to its partnership with edenX,
Franchise New Zealand can now help
your business find more opportunity
across the Asia Pacific region.
edenX
www.edenx.global
www.edenexchange.com
Contact
Raghu Rajakumar
0061 409 971 611
raghu.rajakumar@edenx.global
Advertiser Info
Image: www.stock.adobe.com/AddMeshCube