13
franchise.co.nz – PUTTING PEOPLE IN BUSINESS
f the success of a franchise
was only measured in how long
franchisees stayed with a company,
then V.I.P. Home Services would
be near the top of the list. It was
over a decade ago that Shabina
Din started her career with the
franchise, and she has surprised
herself with her achievements
ever since. “In 11 years, we are
nearly mortgage free and own a
rental property,” she says. “I never
imagined we’d get to this point. It
just demonstrates the strength of
the V.I.P. system, and the fact that I
made the right choice.”
Shabina had been working as a
barista at a local café but found
the hours kept her away from her
husband Faiyazu and her two children – both under the age of four at the
time. “My mother had been involved in a different cleaning business,”
she explains. “Although helping her gave me good experience, it was
not the kind of business that really allowed you to grow. We started
investigating franchises that had real business potential, and quickly
decided V.I.P. was the one.”
Shabina found she was able to purchase a cleaning business local to
her in Papakura. “The current franchisees were transferring to Whangārei
to take up the master franchise there and trained me in all aspects of
the V.I.P. system, which was very valuable,” she says. “The company
has a four-week training period for all franchisees, which taught me to
work efficiently, to the highest standards. And it educated me on how
to run a proper business, which neither I nor my husband had any real
experience of.
“One of the great bonuses was that I was introduced to all my new
customers. And I still have some of my original clients today. Inevitably,
people move on, yet with the V.I.P. brand, this invariably means they
want you to continue as their cleaner. If that isn’t possible, you can rest
assured they’ll always seek someone else from the same company.”
Easy to grow the business
Initially, Shabina worked in the business and Faiyazu continued in his
job. As half of the round was after hours work, this proved a great way
to generate some extra cash. “V.I.P. can always keep you busy, as they
provide all the leads from your area,” Shabina explains. “It was then very
easy to grow the business with the continued support of the company
and, before long, we were employing people, too.
“For a while, we were working seven days a week, as we’d just bought
a house. Today, we’ve cut back a bit. The children are now 10 and 13,
and the business is flexible enough for us to collect them every day
from school and make a very good income. Faiyazu works with a courier
company, but I drag him in like a good husband to do the heavy lifting
for me!”
I would not have survived on my own
Reflecting on her longevity with V.I.P. Shabina is emphatic that she would
do it all again. “I’m convinced that if I’d gone into business on my own, I
would not have survived,” she states.
“There is enormous value in a brand that customers know they can trust.
And, in the home services market, V.I.P. is the best. From a franchisee’s
perspective, it has the big advantage of a fixed monthly fee – you don’t
pay a percentage, as the fee is very modest and remains the same
whatever the volume of work you take on, or how much you earn!
“Furthermore, the franchisor is very supportive towards its people. They
hold monthly local meetings, for example, which are a great way of
swapping ideas and getting to know fellow franchisees, who are also
very supportive. During the Christchurch earthquake and Covid era they
halted fees and have supported franchisees going through sickness etc
– they are so approachable with any issues.”
Family feeling
Says Estelle Logan who, with her husband John, is V.I.P. Home Service’s
national franchisor for New Zealand, “It’s a great joy to us to have
franchisees in the business who have made such a success and to have
been able to enjoy their children growing up, too.
“V.I.P. has a great reputation for good reasons. We have over 40 years of
experience in selecting the kind of people who maintain the standards
that have built the franchise so successfully. Shabina and her family
have made a great financial success of her business through dedication,
hard work and sticking to the system.
“Like some of our franchisees, they started with $1,700 per week
established customer base and have more than doubled their business.
Being able to consolidate your round and sell on work often results in
a tidy capital gain for franchisees. It is just another of V.I.P.’s benefits,
along with our work guarantees.”
Indoors or outdoors
V.I.P. Home Services offers two different kinds of franchise: indoor (all
types of cleaning) and outdoor (lawn mowing, gardening and other
work). “V.I.P. offers a completely flexible system that can be tailored to
your needs,” says Estelle. “Shabina’s choice for V.I.P. as a business
has been a solid investment that
has brought her family a great
lifestyle and an excellent income.
Whether you’re looking for a full
or part-time business, we are
currently seeking new franchises
throughout the country, as we
have established and new growth
opportunities available.”
NOTHING TO
Opportunity: Home Services
After 11 years, V.I.P. franchisee has
nothing but praise for her investment.
LOSE
Cleaning up in
franchising! Shabina Din
V.I.P. Home Services
www.viphomeservices.co.nz
Contact Nationwide Enquiries
0800 84 74 96
estelle@viphomeservices.nz
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