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franchise.co.nz – PUTTING PEOPLE IN BUSINESS
or 24 years, one proudly Kiwi company has been a key support
partner for many of New Zealand’s most successful franchises,
particularly across the retail and hospitality sectors including food and
groceries, retail, pharmacies and shopping malls.
Tranxactor is the trusted service provider responsible for many of New
Zealand’s leading loyalty, gift card, CRM and payment solutions, quietly
and consistently working away behind the scenes in partnership with
many of the country’s highest profile retail and trade brands.
The company offers two streams of core services, explains founder
and CEO John Norrie. “One is the streamlining of payment services
and incorporates activities such as gift cards and savings cards. We
provide an end-to-end service that integrates with the country’s payment
networks and EFTPOS facilities. We can also set up physical and/or
digital gift card programmes suitable for single stores, right up to major
nationwide retail groups.”
Tranxactor manages everything from designing cards and setting up
connectivity, to providing integration with any physical POS systems,
John explains. “Basically, we deliver a one-stop solution for gift and
related products, which can include Christmas savings clubs and pre-
loaded cards.”
The other stream of Tranxactor’s core services is supplying platforms
to run ongoing business-to-consumer or business-to-business loyalty
programmes for brands.
“We can create any style of a loyalty programme, from very straight
rewarding for money spent, through to analysing the full shopping
basket mix. This enables a drill-down to individual products and
generates rewards or incentives accordingly. Rewards and incentives can
happen in real time or form the basis of a granular look at customers and
their purchase behaviour.”
Tranxactor has traditionally focused on structuring loyalty programmes
right across the retail and hospitality spectrum, John says. “But we
also cover other business and trade sectors – anything from mobile
mechanics to carwash businesses and any business that runs on
transactional activity.”
Affordable, scalable solutions for all
franchises
In the current tough economic climate, customer engagement and repeat
purchase or visit activity is critical, says John. “And it’s absolutely vital to
have the ability to communicate to your customers directly based on that
activity knowledge.”
While Tranxactor has historically worked primarily with very large
business groups, John says today they’re well equipped to manage
customer connections for much smaller groups right down to a single
store. “All size businesses can certainly benefit from the many services
that we provide. We tailor those services and end solutions to suit each
business, and to cover both ‘gift’ and ‘loyalty’.
“It doesn’t have to involve high end products or plastic cards, either.
Our solutions can be a simple, and affordable, all-digital solution,” John
explains. He says a lot of the work they do now is helping businesses
transform their loyalty or payment programmes from a physical ‘paper-
based’ environment to an all-digital one, or from physical plastic to
fully digital.
John is proud to report that transformation all happens seamlessly,
with no interruption to the client’s day-to-day business. He says their
service is all-inclusive and extends to segmenting customer bases based
on their purchasing behaviour, as well as training frontline staff and
assisting with the CRM programme structure.
“We want our clients to succeed, and we work really hard to ensure that
they achieve their goals.”
A long history of CRM
Tranxactor has client partnerships that span over two decades. Many of
its experienced staff have been with the company from those early years
and it has clients both here and offshore. It works hard to ensure that it
delivers CRM and loyalty solutions, either outsourced or inhouse, on time
and on budget.
“We work with clients big and small to ensure a win-win for everybody. We
maintain very close relationships with our clients to achieve the results
agreed upon and I’m proud to say that has been the key to our success
and longevity,” John says.
“We’re committed to delivering an exceptional service as well as value for
money on what we deliver.”
In addition, John says he is happy to introduce a Tranxactor client to any
interested franchisor as a reference.
Keeping customers coming back
Customer loyalty is a long-term commitment. It’s about building that
lifetime relationship between your business and your customers.
Tranxactor is about helping businesses make customers feel like they’re
truly part of something special. By offering them the right incentives and/
or rewards they’ll want to return to that business, to spend more, and be
an advocate for your brand, explains John. “Of course, the cost of doing
that is dependent on the scale.”
The absolute key to customer loyalty is understanding your customer, John
says. “If you have a customer making, say, a once-a-year purchase then
your engagement with that customer is more about just staying in touch.
If it’s a customer making daily purchases,
then the engagement is ensuring that the
next day’s purchase is still with you, and
not your competitor down the road.”
Finally, John says, loyalty comes from
the way you communicate with your
customers. “The aim is to always make
people feel like they are part of your
family. Call us today to find out more.”
Tranxactor
www.tranxactor.com
Contact
Gurdeep Talwar
021 242 7033
09 369 5832
sales.nz@tranxactor.com
Advertiser Info
KEEPING
CUSTOMERS
LOYAL
Franchise Management
Tranxactor provides
the technology behind
strong, enduring customer
connections for all franchises
- from single outlets to
whole networks.
Tranxactor founder and CEO John Norrie