BUILT TO LAST:
How Choices Flooring New Plymouth
Sustains Growth, Leadership & Local Trust
For Tim and Fiona Proctor, success has never been about quick wins. It has
been about showing up consistently, building trust over time and leading
a business that performs year after year. Now in its eighth successful year,
Choices Flooring New Plymouth stands as a clear example of what sustained
performance, strong leadership and the right support can achieve.
Located in the heart of Taranaki, the store has grown from
a new opening into a highly respected fl ooring destination,
recognised not only by loyal customers but also through
multiple awards for excellence in sales and marketing. Behind
that success is a disciplined approach to business, a committed
team and the backing of the Choices Flooring group.
From Opening Doors to Winning Floors:
Eight Years of Consistent Growth
Refl ecting on the journey, Tim and Fiona are quick to
acknowledge how much the business has evolved since
opening its doors. “Eight years have fl own by so fast,” Tim says.
“We’ve achieved so much more in that time than we would
ever have expected.”
Among the milestones they are most proud of are the large-
scale commercial projects the business has delivered across
the region. From Stadium Taranaki and Southern Cross Private
Hospital to Govett-Brewster Art Gallery / Len Lye Centre
projects, Countdown supermarkets and numerous schools
throughout Taranaki, Choices Flooring New Plymouth has
proven its capability across complex, high-profi le installations.
“Even with a pandemic, we continued to grow,” Tim adds.
“That’s something we’re incredibly proud of.”
Consistent growth driven by people
Sustaining growth over eight years requires more than strong
sales - it requires the right people delivering consistently at
every stage of the job. For the Proctors, their team has been
central to that success.
“Our team of installers and sales staff are a huge part of the key
drivers from start to fi nish,” Fiona explains. “Being able to deliver
well, year after year, is what fuels our growth. Word of mouth
goes a long way.”
That reputation for reliability and quality has created a powerful
cycle: satisfi ed customers return for future stages of work and
confi dently recommend the business to others, underpinning
steady, long-term performance.
Award-winning discipline and systems
Choices Flooring New Plymouth’s multiple awards for sales
and marketing excellence are no accident. They are the result
of disciplined systems, forward planning and a willingness to
keep evolving. “We never stop moving forward,” Tim says.
“We’re always looking for new ways to advertise and get our
name out there.”
A strong CRM program supports the business across quoting,
measuring and invoicing, giving the team clear visibility over
both past performance and future opportunities. Combined
with regular showroom reviews and updates, it ensures the
store remains relevant, organised and customer focused.
“It allows us to look back, see what’s coming up, and review
how we’re presenting and performing,” Tim explains.