franchise.co.nz – PUTTING PEOPLE IN BUSINESS
t’s soft underfoot. Wonderful
to play on with kids and pets.
Brings a feeling and look of
luxury to rooms. New Zealanders
love their carpets. But, other
than Peter Clinch, who else can
say their love of carpet inspired
them to study chemistry at the
University of Otago?
Ten years after graduating with a
BSc, Peter continues to develop
high performance carpet
cleaning formulations from his
‘garage lab’ on the family farm.
He says every day is a day for
product research
and development.
“It is impossible to recreate
many stains in a lab, due to the aging and oxidation process that
happens over many years, so all Carpet Chemist cleaning formulas are
constantly tweaked and refined to deal with the many unique challenges
each job presents,” Peter says.
Peter reflects on the long way he has come. Having tested and proved
the effectiveness of his unique products on the Dunedin market, he and
wife Wendy are sharing their success by opening Carpet Chemist to
New Zealand as a proven high-return, multiple income stream
franchise opportunity.
“Cleaning wool and synthetic carpets using our industry-leading
proprietary formulations and technologies is just one key income stream,”
explains Peter. “This, in itself, is a proven competitive benefit, even before
such add-ons as cleaning furniture fabric, curtains, mattresses, vehicle
upholstery and hard flooring surfaces. And we also have something that
too many New Zealanders can relate to - flood restoration.”
Other key income streams for Carpet Chemist franchisees are unique
stain and pet odour guarantee options, and carpet dyeing services, says
Peter. “We believe we have created a niche market with our performance-
based technology that has huge potential for growth.”
A measure of the couple’s intent is their considerable investment in
having highly respected Franchize Consultants assist in creating the
franchise business model, setting processes and procedures, defining
territories and preparing operational protocols and manuals.
Zero to mortgage free
“Like many people, I left high school not knowing what I wanted to do
with my life,” Peter says. “Going to university with no career objectives
seemed a waste of time and money. I tried forestry and various jobs, but
none appealed.
“Then, thinking I had nothing to lose, I started work with a carpet
cleaning business. I found myself increasingly interested in cleaning
chemicals, but noticed how it was normal for carpet cleaners to still leave
many stains behind. There had to be huge potential for improvement,
but if I was to do anything I had to study chemistry.
“We launched Carpet Chemist shortly after I graduated in chemistry, with
our bank balance almost zero. Today, we live mortgage and debt free on
an 18-hectare farm north of Dunedin with a fair share of toys and things
that make life fun. We feel so fortunate to have been able to no longer
have to worry about our finances.
“To achieve this level of financial freedom in so few years, in the
relatively small and competitive Dunedin market, we see nothing but
opportunities for franchisees across New Zealand to grow as big as they
want and even become significant local employers. We’ve opted to keep
ours a family business, which now includes our 17-year-old son Zach.”
Eco and enviro-friendly
“The farm is where I conduct R&D,” says Peter, “because, for me,
developing and improving carpet cleaning formulations never stops,
particularly when it comes to being more eco- and enviro-friendly. A
unique benefit for all Carpet Chemist franchisees is that only they
can buy our full range of proprietary colour repair formulations within
their territory.
“We can confidently claim our carpet cleaning products are market
leaders – just ask any property manager of Scarfie student-occupied
flats! Because of the guarantees we offer, property managers are
saving their clients big dollars by recommending us ahead of
carpet replacement.”
$25,000+gst franchise fee
The franchise fee is $25,000+gst for an exclusive territory and exclusive
access to the complete range of Carpet Chemist’s proprietary colour
repair formulations and technologies, branding, advertising and
marketing strategies, representation on the Carpet Chemist website and,
importantly, initial training and startup support.
“This includes everything from processes and systems to supercharging
skills across carpet cleaning, stain and odour removal, carpet colouring
and flood restoration,” says Peter. “Training is a passion, and like the
development of new formulations, it is ongoing.”
Including the franchise fee, a potential franchisee should calculate a
total expenditure of around $45-60,000, Peter says. This covers the
purchase of a modern van, signage, carpet cleaning equipment and a
shipment of carpet cleaning formulations, which require little storage
and can be kept in a lockable garden shed. Depending on various
factors, finance may be available.
“The drive to succeed and be unafraid of working long hours are
important attributes, but equally we want to see commitment and
enthusiasm for Carpet Chemist,” Peter says.
“A franchisee may be someone who
has worked in the carpet cleaning
industry or simply someone wanting
to build their own business. As a first
step, contact me ASAP for a link to
Carpet Chemist’s online network for
videos and a franchise enquiry form.”
Ready for a clean break? Contact Peter
at Carpet Chemist today.
CARPETS AND
CHEMISTRY
COLLIDE
Opportunity: Home & Commercial Services
Dunedin’s Carpet Chemist
launches nationwide franchise
recruitment campaign.
Carpet Chemist
www.carpetchemist.co.nz
Contact
Peter Clinch
021 460 760
peter@carpetchemist.co.nz
Advertiser Info
Wendy, Zach and Peter Clinch