franchise.co.nz – PUTTING PEOPLE IN BUSINESS
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When it comes to creating a solid customer loyalty strategy many businesses
mistakenly prescribe to the school of thought that loyalty is merely a matter of
having a points or rewards system in place.
Unfortunately, those businesses are missing the bigger picture, believes
Tranxactor’s country sales manager Gurdeep Talwar, “Because loyalty is really
about personalisation and ongoing customer engagement. Whether you are a
small independent store or part of a large network, growing customer loyalty
helps you to grow your business.”
Having been a major player in the sector for 24 years, Tranxactor fully
understands that big picture on customer relationships and retention. This is
a proud Kiwi company, supporting many of New Zealand’s leading loyalty, gift
card, CRM and payment solutions, and working tirelessly behind the scenes
in partnership with many of New Zealand’s highest profile retail and trade
brands, as well as dozens of smaller businesses.
A powerful solution
Tranxactor stands out in the market because it delivers both a powerful
loyalty and CRM platform, as well as a full end-to-end gift card management
system. The end-to-end service integrates smoothly with New Zealand’s
payment networks and EFTPOS facilities.
“This combination is rare,” explains Gurdeep. “Most providers simply offer
either a loyalty or gift platform, whereas Tranxactor brings both together
under the one roof.
“This means clients don’t just get a system that collects data, they get a
partner who helps them actually use that data to grow their business.”
He says the overall flexibility of the Tranxactor platform, and the ability
to tailor it to each individual client’s needs, makes it a perfect match for
New Zealand’s many busy franchises and multi-site businesses. High-
profile premium café franchise Columbus Coffee is one of those partners
successfully making full use of the platform.
Smarter cost-effective growth
Cashflow is still king, and gift cards have been proven time and time again to
enhance cashflow in any business. Also, in a challenging economy, keeping
existing customers loyal is of utmost importance.
In 2025 businesses are watching their spend closely, and so are their
customers, says Gurdeep. “That’s where the Tranxactor platform really helps
– by ensuring that each customer visit or purchase is converted into a long-
term relationship, not just a one-off sale.
“We can assist franchise businesses to do more with the customers they
already have, rather than constantly chasing new ones. This is about building
smarter, more cost-effective growth.”
“Our comprehensive financial settlement system also makes it easier for
franchise stores and their head offices to pull or push funds, or points,
between them,” explains Gurdeep.
Creating solid customer loyalty
Gurdeep can’t emphasise enough the mistake of regarding customer loyalty
as simply a points or rewards program. Some franchises and businesses also
fail to connect their loyalty program with their wider business goals – such as
improving retention or increasing visit frequency.
“Another area where businesses often fall short relates to using the data they
collect,” explains Gurdeep. “They gather a lot of data but don’t always have
the tools or support to turn it into action. That’s where Tranxactor can really
help make a huge difference.”
Don’t underestimate the benefits of a good old gift card solution either, he
adds. “Not every business has gift cards available and put simply, in this day
and age, not having a gift card means you are in effect handing over business
to someone else.”
Affordable and scalable
2025 has so far proven to be another tough year for the economy and for
New Zealand’s business community. In such a challenging climate customer
engagement and repeat purchase or visit activity is vital to a business’s survival.
It is therefore critical to have the ability to communicate to your customers
directly based on that activity knowledge. John Norrie, Tranxactor’s founder
and CEO, says while his company has worked primarily with very large
business groups in the past, today they’re well equipped to manage customer
connections for much smaller groups right down to a single store.
Tranxactor solutions don’t have to be about high-end products or plastic
cards either. They can be just simple, affordable and all-digital solutions. One
of the company’s most popular services is helping businesses to transform
their loyalty or payment programmes from a physical ‘paper-based’ or plastic
card system to one that’s fully digital.
Simple and consistent is best
When it comes to forging enduring customer relationships and CRM strategies,
the key is to always keep it both simple and consistent, explains Gurdeep.
“Customers not only want rewards, they also want to feel recognised
and valued.”
His advice is to focus on what matters most to your customers and to make
each experience better than the last.
“And make sure your CRM and loyalty
program is something that your frontline
staff believe in and confidently put to
good use. When your team is engaged,
your customers feel it too.
“Don’t wait until things slow down to
start building those relationships.
Be proactive. Call me now to make a
start on growing loyalty and growing
your business.”
Franchise Management
Tranxactor
www.tranxactor.com
Contact
Gurdeep Talwar
021 242 7033
09 369 5832
sales.nz@tranxactor.com
Advertiser Info
Tranxactor delivers cost-effective,
combined customer relationship and gift
card management systems
GROWING
LOYALTY
Gurdeep Talwar: ‘Grow your business
by growing customer loyalty’